
These days, every successful business owns an Instagram platform, which makes it competitive for new companies to present themselves as a trustworthy and worthy brand. So, they start thinking about getting Instagram followers.
Having more Instagram followers is not the only concern for business or professional accounts! Everyone wants to have more views, comments and likes on their Instagram content, and this is the reason they seek Instagram followers for free.
In this article, we are trying to help you get free Instagram followers—loyal ones who can increase your engagement rate—not fake ones!
We have added the best strategies to gain Instagram followers without paying, so keep reading to find out.
Other blogs on our site will also be useful for you: What is “Instagram Threads”? (A New Way to Connect)
What Are the Best Ways to Get Free Instagram Followers?

First things first! We NEVER recommend you buy fake followers; this is the most damaging thing you can do to your Instagram page.
Instead, there are many other tips for increasing Instagram followers for free, which we cover in this section.
Let’s take a look at the organic Instagram growth for beginners:
1. Create a Cohesive Instagram Theme
We all know that organically building an Instagram follower base takes time and effort, but one key strategy to attract and retain attention is to create a cohesive Instagram theme.
This means your feed has a consistent visual style, like a specific color palette, editing style, or subject matter.
A visually appealing Instagram theme makes your profile instantly recognizable and leaves a lasting impression, encouraging new Instagram users to follow you for that unique content.(Views on Instagram Stories; (A Guide to Function & Significance))
2. Include Keywords in Your Instagram Name & Bio
To get more followers on Instagram, you have to optimize your profile for better discoverability.
Consider adding relevant keywords to your Instagram name and bio. This will act like a digital signpost, helping users searching for content in your niche find you organically.
A perfect Instagram bio should have these four key ingredients:
- Introduce yourself clearly: Start by explaining what you’re all about, whether it’s your skills or the products you offer.
- Inject your personality: Don’t be afraid to show off your unique style with a touch of personality.
- Tell them what to do next: Include a clear call to action, like visiting your website or checking out your latest post.
Think of it as SEO (Search Engine Optimization) for Instagram – the more relevant keywords you include, the higher the chances of attracting your target audience and growing your follower base for free.
3. Share More Reels
Never underestimate the power of reels. This is the most possible way to go viral on Instagram, and Instagram reels are a fantastic way to grow your following for free.
All you have to do is create informative Reels that showcase your brand or niche; you can capture attention, boost discovery through the Reels Explore page, and attract new, interested followers who are more likely to engage with your content.
4. Have A Consistent Strategy for Sharing Content
Instagram is all about consistency. To consistently get followers on Instagram, develop a content calendar and stick to it.
Having an Instagram content strategy will help you brainstorm post ideas in advance and ensure a regular stream of engaging content that keeps your profile fresh and exciting for potential followers.
5. Use Important Hashtags
Sharing content alone is not enough to gain Instagram followers for free. It would help if you made sure this content is displayed to the target audience by adding relevant hashtags.
You can add a mix of popular and niche hashtags related to your content to increase your chances of appearing on Explore or search results for those terms. This tip can help you improve your Instagram followers for free.
6. Collaborate With High Engagement Pages
The other tip to increase Instagram engagement for free followers is collaborating with other businesses and brands.
For this you have to look for accounts with a loyal and active user base account who comment and like their posts.
Consider reaching out to them for collaborations like guest posts, shoutouts, or even Instagram’s built-in “Collab” feature.
Using this method helps you to gain a relevant audience interested in similar content.
7. As A New Brand, Run an Instagram Giveaway
Since you have just created an Instagram business account and no one has ever used your products and is not familiar with them, the best way to gain their trust is to run an Instagram giveaway.
This creates a buzz around your account and incentivizes users to follow, like, and comment to enter.
This tactic can significantly boost your Instagram follower count and engagement, all while generating excitement for your brand. And more importantly worth the price!
8. Analyze Instagram Insight Regularly
You have a free Instagram analyzing tool, so why not use it? This built-in tool gives you valuable information about your audience demographics, content performance, and engagement.
By understanding what resonates with your followers, you can adjust your content strategy to get free Instagram followers who genuinely discover and follow your account.
9. Use The Power of Instagram Live & Story
Last but not least, we need to mention these two powerful features on Instagram.
Instagram Live and the story section lets you connect with your audience in real time, answer questions directly, and showcase your personality in a way that static posts can’t.
You can host interactive Live sessions or share engaging content in Stories to get replies. This will spark curiosity, attract new viewers, and convert them into loyal followers for free.
You can use the power of live video and storytelling to attract more followers to your Instagram presence and watch them grow.
Other blogs on our site will also be useful for you: My Instagram Story Quality Is Bad! (Reasons & Solution)
In Closing

See Who Doesn’t Follow You Back on Instagram
To check Instagram unfollows, you have only two methods: Manually and third-party apps.
This is the bitter truth!
As Instagram won’t let you find out who unfollowed you, if you have few followers, you can check it manually, but higher pages can only use online apps and tools to track their followers’ lists.
1. Check Who Unfollowed You on Instagram: Manually
Have you noticed a drop in your Instagram follower count? Seeing those numbers decline can be confusing, and it can make you wonder who decided to hit the unfollow button.
Here’s a breakdown of the first method for identifying those elusive unfollows and keeping your follower game strong. Yes, it is a manual solution, but only for smaller lists!
This method works best for targeted searches or small follower lists. Think of yourself as Sherlock Holmes, but for Instagram follows!
To see who unfollowed you on Instagram manually, you have to:
- Head to your phone and open the Instagram application.
- Go to your profile by tapping on your profile picture.
- Now, you have to tap on the “Following” section.
- Look for the username of a specific person you suspect unfollowed you using the search bar at the top.
- This method can yield two results: you can win and find the one who unfollowed you, or you cannot find who did this!
The case is closed when their name doesn’t pop up in the search, then they’re likely to have you unfollowed and vanished from your follower squad.
Now, if you find this tiring, there is another method left.
2. See Who Unfollowed You on Instagram: Using Third-Party Apps
Instagram follower trackers have become so popular with the rise of Instagram since the very beginning. Some so many apps and tools help, or pretend to help, you to find more about your Instagram metrics and follower counts.
Important note: We do not recommend using third-party apps that give away your Instagram username and password. You need to accautiouslyus and protect your data in any circumstances. No matter horeliable an app is, le you need to act wisely when it comes to your data.
Third-party apps to see who unfollowed you on Instagram for iOS and Android:
- IOS:
- FollowMeter for Instagram
- Followers Track for Instagram
- InstaFollow
- Followers Tracker & Unfollow
- Android:
- Unfollow for Instagram
- Followers Tracker
- Followers & Unfollowers
You can choose one of these apps, and after installing them, follow the steps below:
While we explored manual detection earlier, some Instagram users seek a quicker solution: third-party unfollow tracker apps.
Here’s general guidance on how these apps function, but be mindful of the potential drawbacks before diving in.
The App Approach (Use with Caution):
- Head to the “App Store” or “Google Play” and download the app you want (remember, use caution when selecting).
- Then, you will be prompted to log in with your Instagram username and password. Consider the security risks involved before proceeding.
- After you have logged in, the app might analyze your account to gather information.
- Look for a section like “Unfollowers” or “Lost Followers” to see a list of those who might have unfollowed you.
Another point is that you can also find a “Mass Unfollow” option. Apps might offer a “Following” section where you can unfollow these users in bulk. But we do NOT recommend this option as Instagram will detect the bot, and this excessive unfollowing can violate Instagram’s terms.
We all know that apps are more convenient, but sharing your login information with third-party apps can be risky. What can we do?
Alternatives to Consider:
- Manual Monitoring: For smaller accounts, manually checking your follower list can be a safe option.
- Instagram Insights (Only for Business/Creator Accounts): You can use Instagram Insights, which offers valuable data on follower growth trends.
Now that we know how to see who unfollowed our account on Instagram, it is time to wrap it all up.
In Brief
If you are feeling detective-curious about who might have unfollowed you on Instagram, you will find this helpful article!
We have unveiled the methods to crack the unfollow case, from manual investigating to the (careful!) use of third-party apps. But remember, follower count isn’t everything!
Do you know photos can make your followers worry if they hit the “Unfollow” button? The best way to create captivating content is to tailor it to your followers’ interests.
Now it is your turn to tell us how you check Instagram unfollows. Have you ever used any of the Instagram mentioned above follower tracker apps? Please share your answers in the comments below.
Other blogs on our site will also be useful for you: How to Increase Instagram Followers in 2024?
As you understand, building an Instagram community takes dedication, but the rewards are well worth the effort. With these nine powerful tips, you can start building a loyal following on Instagram for free.
Please keep in mind that regularly publishing high-quality content and staying on top of your strategy is critical.
Which strategy do you find the most effective? Have you ever tried any of these tips to get Instagram followers free, or have you just aimed to buy Instagram followers?
Please share your answers in the comments below: which one do you choose? Using these tips or buying followers?