
The more we talk about the Instagram features for creators and business owners, the more Instagram keeps surprising us!
Recently, Instagram has added a feature to its direct messages specifically for professional accounts so they can conveniently manage their chats.
This feature is called “Instagram Orange Triangle” or “Instagram Orange Flag.” Do not get me wrong! It does not have anything to do with green or red flags! 😂
This article introduces this handy tool and gives you the easiest steps to use it. Keep following your customers to increase their satisfaction. If you own a business or are an Instagram admin, take advantage of this article.
The more you learn about the newest Instagram tools, the more you can succeed professionally.
What is Instagram’s orange triangle?
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What Does the Orange Flag Mean on Instagram?

Did you spot an orange flag on Instagram DM? It is key to remembering important chats!
This handy feature lets you mark conversations you need to come back to. Not only does it mark the conversations, but it can also label them!
The Instagram labels are as mentioned below:
1. Flag
If you choose this option, a little orange triangle will be added to the right side of the conversation, letting you know something important lies in this chat!
2. Booked
If you tap “Booked,” it means an arrangement has taken place, and you should keep following and watching it. This would be adding a red booked signed under the Instagram conversation.
3. Ordered
This also adds an “ordered” text in orange under the Instagram chat to show that the order has been completed. You can see if they have received your products or services and whether they are satisfied.
4. Paid
Paid is a green label on Instagram that shows that the customer has paid and that you can easily proceed to the next steps. Hooray!
5. Dispatched
It shows that the shipment is en route to the recipient but has yet to reach its final destination. The “Dispatched” label is blue, which makes you notice the chat and take quick action.
Whether it is a message you need to reply to later, a collaboration you are discussing, or just someone you want to stay in touch with, flagging it keeps it noticed. Instagram lets you filter your messages by flagged chats.
How can you flag chats on Instagram Direct? Let’s learn the process.
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How To Use Orange Triangle on Instagram Direct?
The Instagram orange flag is not just decoration – it lets you mark important chats. Need to remember a customer’s question or a potential business partner? Flag it! You can easily find these chats later, even in a crowded inbox.
Imagine you are a business with a lot of messages. The orange flag helps you prioritize! Flag chats that require a thoughtful response or action, like complex customer inquiries or partnership discussions. This ensures these important messages aren’t buried, and you can focus on them when needed.
Now that you know why this flag is so useful let’s see how you can use it on Instagram.
To access Instagram orange triangle on Instagram, you have to:
- Head to your business Instagram account and go to the feed.
- Then tap on the paper plane icon to access the Instagram Direct section.
- Choose any chat that is important or needs to keep track of.
- Tap and hold your finger on the chat and wait for the pop-up menu to appear.
- You will see the “Add label” option; select it.
- Then, you can access the 5 labels we explained in the above section.
- If you want to add an orange flag next to it, tag the “Flag” option, which is the first one.
This is how you can add a tiny orange flag to your Instagram chats and mark them as IMPORTANT!
So, next time you see that orange flag, don’t ignore it! It’s a powerful tool that helps you stay organized, find important messages quickly, and manage your Instagram communication like a pro.
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What are The Advantages of Using Instagram Orange Flag?

You can flag important chats to ensure they are unaware of a pile of new messages. Respond to pressing inquiries from clients or collaborators first and return to flagged conversations later at your convenience. Orange-flagged conversations are easily accessible, and they save you valuable time.
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Here are just some of the benefits of using the label on Instagram and adding an orange triangle to the IG chats:
- Focus on what matters most: Flag important chats to ensure you don’t miss them no matter how many direct messages you receive.
- Stay organized: Keep track of important conversations by marking them. No more endless scrolling to find that message from a potential client or collaborator!
- Take your time: Flagging messages you must respond to later are a built-in reminder. This is especially useful for businesses managing customer service inquiries or following up with clients.
Instagram is on a mission to create a seamless experience for businesses and customers, all within the app itself.
They aim to eliminate the need for third-party apps and other platforms, and their efforts are impressive! New features are constantly rolling out to streamline communication and interactions.
We hope this information empowers you and your business to leverage the full potential of Instagram.
High Point
Now you know what the orange triangle means on Instagram and its benefits.
The orange triangle in Instagram DM is a helpful tool for all professional account owners. It assures customer satisfaction and a smooth messaging experience on Instagram.
You can use it to prioritize messages on Instagram and remember important things. In this article, we discussed all the aspects of Instagram’s orange flag, and we hope you find it useful.
Still, if you have any questions or have found any vague points, please ask us in the comments below.
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